Monday, 8 March 2010
This advert for Choice's "Peace on the Streets" campaign uses a simple but very effective trick to get its point across. Unlike other campaigns in the same field, it's clear what is being said here, and the advert doesn't trivialise the subject for artistic effect.
I'm not exactly going to run to the cinema to watch Tim Burton's interpretation of Alice In Wonderland, partly because I'm sure there's a film more deserving of the 3D treatment, but mostly because of my caustic cynicism. On the other hand, there's no better time than now to rediscover Cecil Hepworth's 1903 version of the same story, which recently got a restoration by the trusty ol' BFI.
Love him or hate him, David Lynch is an undeniably memorable figure, his works serving to unite the popular and commercial with the subversive. With his unique style comes a recognisable set of motifs - the singer, the red curtains, the moody lighting. This promo video, for Lynch's Afghan musical protégé Ariana Delawari, shows all of his cinematic flair without detracting focus from the video's objective. A very winning advert.